The Men Behind Pong Revealed
Last week, we broke the news that a ping-pong parlor, named simply Pong, had quietly opened at 139 Norfolk Street on the Lower East Side. Today, we learn more about the founders of Pong, courtesy of an article in the real estate section of the New York Times that we were alerted to via a tipster. It turns out that the brother of the space's proprietor is involved in a grand barn-reclaiming scheme. He is developer Hall Smyth, and his vision is to build subdivisions out of antique barns rather than tract housing. "In January, to promote his 21st-century colony, Mr. Smyth outfitted a former barbershop that he owns with his brother, Ben, on the Lower East Side of Manhattan to resemble the inside of his barn homes. For two months, the 350-square-foot space, at 139 Norfolk Street, featured salvaged tin roofing on its walls and oak siding on its floor, as well as oversize photos of the Sullivan County landscape, in a bid to attract passers-by. A few people seem interested, Mr. Smyth said."
Ah yes, that would explain this strange tip we received a few weeks ago. Thankfully, that whole barn exhibition ran its course. Ping pong is an easier sell.
· Raising Old Barns to Make a New Village [NY Times]
· More on Pong, the Temporary LES Ping-Pong Parlor [Racked]
· LES Ping Pong Parlor Opens [Racked]
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