Anya Hindmarch Craziness: At 7:30am, Over 20 People In Line To Buy Tote
Wednesday, June 20, 2007, by Leslie Price
If you read a lot of shopping blogs, you might, might have heard of the Anya Hindmarch "I'm Not A Plastic Bag" tote. The $15 cotton shopper, which was created by the designer to publicize the earth-friendly message of reusing bags, instead of simply taking plastic ones every time you buy something, has sparked an international frenzy. The bags go on sale today; a Racked tipster reports from the scene outside of one of the Anya Hindmarch stores this morning: "7:35ish AM and the line outside anya hindmarch was at least 20 people long. This would be for the I am not plastic tol er bag. I can say that. I pre-ordered. 2. that was all they let me have." Not sure which store our tipster is referring to, but the 29 East 60th Street location opens at 10am and the 115 Greene Street location opens at 11am. If nothing else, this type of response really demonstrates that New Yorkers care about the environment.
· I'm Not A Plastic Bag [Official Site]
I don't understand the rationing and limited production of this bag. If this is supposed to be about the environment, make tons of them and ensure they're readily available. If (as I suspect) it's a cheap stunt for AH, then using the excuse of the environment sucks and only helps AH's PR and ebay touts/profiteers.
Apparently they're going to be available at Whole Foods soon. Still, I don't get it. There are so many other cute totes out there. Why carry the same one as 100,000 other women? Then again, I don't buy status bags, so what do I know?
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