Trader Joensing: Inside The TJ's Press Conference
Thursday, July 12, 2007, by Leslie Price

2007_07_tjs%20building.jpg

And now, back to the Trader Joe's press conference. First, let's take a gander at the building that will, according to Marty Markowitz, allow Brooklynites to finally live, work and play without ever again having to enter Manhattan. Does anyone remember if he said that when the Fairway opened? Anyway, if we are to believe the hype, the hopes and dreams of a borough are pinned on 130 Court. Word.

2007_07_entering%20the%20tjs%20site.jpg

Marty and his entourage enter 130 Court Street. It should be noted that Marty did hold the door open for Trader Joe's regional vice pres Jim Poppe, who was on crutches. What a nice fellow.

2007_07_tjs%20banners.jpg

Inside the building, someone had hung banners on the wall to set the scene.

2007_07_tjspressconference.jpg

Here we see assembly member Joan Millman taking the mic; many verbal pats on the back ensued. Earlier, Marty stated that he believed this store would be the highest grossing Trader Joe's in the country, a lofty pronouncement that people humored with smiles. Jim Poppe spoke after Millman. He states that he's worked for Trader Joe's for 26 years and, in that time, he's never once had a bad day. We all know he's lying (come on now) but he had an appealing folksy charm, so whatever. Maybe we're just cynical and working for Trader Joe's is like heaven or something.

007_07_jed%20speaks.jpg

Here working the red-and-blue-flowered shirt is Jed Walentas of Two Trees. He was a lot smaller than we thought he'd be. After he spoke the conference wrapped up and people dispersed. Attended by a dedicated few, it was truly a momentous occasion. And now, the countdown to opening day begins. If only we knew when, exactly, they expect this place to open. Oh, and for anyone hoping Trader Joe's Brooklyn will sell wine, the answer is a resounding "no" unless NYC changes its laws governing liquor sales.
· Trader Joensing: With A Parade, Brooklyn Welcomes TJ's Store [Racked]
· Racked Liveblog: Trader Joe's Comes to Brooklyn! [Racked]
· Breaking: Press Conference At Brooklyn Trader Joe's Site Tomorrow [Racked]



Comments (12 extant)

1.

please, oh please tell me that it's true there will be a Mickey D's opening on Smith Street.

By You Paid WHAT?!? at July 12, 2007 4:53 PM

2.

Brooklyn in soooo under-served. It will be the highest grossing trader joes. Brooklyn could handle five trader joes.

By Anonymous at July 12, 2007 5:16 PM

3.

I lived in Cobble Hill for years, and I actually really like Trader Joes. The stuff they sell is great, cheap, good quality.

But, if its anything like the NYC branch, it'll be godawful in certain ways. Soooo crowded, sooo so so painfully painfully crowded. packed. Packed with people, long long lines. Loooong long lines. Painfully long lines, and crowds crowds crowds.

One more shout out:

Ever notice how you wait on line, endlessly, and finally you get up there with your stuff, drained of all life... and the weirdly overfriendly cashier says, "Hi and how are YOU doing??!" like they've just completed a sincerity course at the Learning Annex.

(fine; I'll be fine once you ring me up and let me get and f*ck outta this overly packed place.)

Still, we'll see how it all shapes up!

By kevinizon at July 12, 2007 5:49 PM

4.

where are all these people going to park? The traffic is going to be ridiculous. Time to leave the 'hood for sure now!

By Terry at July 12, 2007 6:26 PM

5.

#4, Why are you driving??? This is NYC, not Cleveland.

By Devyn at July 12, 2007 7:02 PM

6.

Am I missing something here, it's only a decent food store we're talking about here, right?!?! I mean, they sell decent stuff and all, but really?

By Jeeves at July 12, 2007 9:57 PM

7.

Is Trader Joes any better than Sahadi's?

By slick at July 12, 2007 11:28 PM

8.

If the trader joe's is packed, it will only give validity to the area, thus inspiring additional high quality retailers to come to the area. Everything is changing for the better, people. For those of you who nit-pick and complain about every silly detail...come on' look at the larger picture here.

By holy boly at July 13, 2007 12:49 AM

9.


I would like to know how the Fairway is doing compared to its westside store on Broadway.
I am sure Trader Joe's will do okay, but all the other food stores around Joe's will suffer.
We have whole fooods, trader joes. twenty super markets in a eight block radius, not to mention the
all night delis, guess what happened in a city that likes to cook? The super markets are in the red just four blocks from the big food stores. You have a population of what coming out of your little brownstones. Your highrises are ten stories tall.
You are still fighting about Atlantic Yards. Yes trader joe's will do fine, they have preparted foods. The younger generation doesn't cook. If they can open up a can or bag they think they are cooking. Where are your supermarkets in downtown
Brooklyn. You haven't had any new markets exeept for eden farms and fairway in fifty years.
You are all hopeless. Brooklyn is in distress.
Do you really want to be the poor cousin equivalent of the city.When I say city, I mean Manhattan, New Yorkers just don't say Manhattan.

By Anonymous at July 13, 2007 7:39 AM

10.

New York State controls the sales of of wine and liquor in the city. Please do not blame the upstanding citizens that serve the tax paying and nontax paying citizens of New York City for the fact that Trader Joe's can't get a second liquor license in the former great State of New York.

Excelsior!

By know the law at July 13, 2007 12:26 PM

11.

Parking?..this is Two Trees.....they also own the new building adjacently located across the street at 125 Court Street with the YMCA which coincidentally has an underutilized expensive parking lot......problem solved!

By AnotherBrother at July 13, 2007 2:16 PM

12.

Brooklyn NEEDS good supermarkets, at least this side of Brooklyn does. I'm tired of 1) doing my food shopping in Manhattan and 2) buying $2 lemons from the corner store. Just the other day, for some unknown reason, I was on the upper west side, and I had a severe bout of supermarket jealousy. Garden of Eden and West side market in one block? We should only be so lucky.

By mtu at July 18, 2007 6:00 PM




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