Storecasting: Bose Sounds Out Soho
Friday, August 17, 2007, by Leslie Price

We've been a little bit lazy with the Storecasting of late—an almost overwhelming amount of new shops have been announced recently, and we've been occupied with other things. So we're taking the whole day today to bring you news of all the stores you'll soon see opening around the city. Consider this our fall shopping preview.

2007_08_bose.jpg

Soho: 40 Mercer, the Jean Nouvel-architected, André Balazs-designed Soho residential development has found another suitably high-end, slightly-boring tenant to join the building's retail stable (which includes Wachovia and Viviene Tam): audio equipment seller Bose. A source writes: "Saw a guy putting up signage in the windows of 40 Mercer the other day. He said BOSE is taking up the space just to the north of Wachovia Bank on the NE corner of the building (next to the glass-walled "park")." That's 1,640-square-feet that'll soon be filled with all sorts of premium speaker systems. Wondrous. [Racked Inbox]

2007_08_bose%202.jpg


Posted in Storecasting


Comments (5 extant)

1.

Bose "high-end", "premium"? You've obviously never talked to an audiophile or compared their products to a real high-end system.

By Turboff at August 18, 2007 12:09 AM

2.

Turboff is right. Calling BOSE high-end is like calling McDonalds' "Premium" chicken nuggets, gourmet...

By glennQ at August 18, 2007 6:23 PM

3.

ok you rich assholes.

bose is expensive.

yes i know that turboff and glenq must be trust fund pussys.

so the expensive bose is pennies to you two useless dumb asses.

but for the other 95% of america and new york, bose is out of our price range

i hope both of you get hit by a bus.

By Anonymous at August 20, 2007 8:52 AM

4.

If you knew how to read, Anonymous, you would see that nowhere do I write that they are cheap. Bose is extremely overpriced, one of the reasons audiophiles hate them. I'm not rich: my household income is 60k/year, a below average midwest salary.

Many trailer trash people spend $1000's on their weddings. Does that mean they're rich? Just because you splurge on something once in a while doesn't mean you're rich.

By Turboff at August 21, 2007 3:07 PM

5.


Just to elaborate on the good points Turboff makes in #4, you can get a way better sounding rig that's cheaper than overpriced Bose whose slogan should be "illusory perception of better sound through marketing propaganda."

By Anon Audio Geek at August 21, 2007 3:47 PM




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