Rackage: Forever 21
Tuesday, August 28, 2007, by Leslie Price

Rackage is a look inside recently-opened stores around town. Today, we drop into fast-fashion chain Forever 21's new Soho outpost.

2007_08_forever%2021%20soho.jpg

Unstoppable cheap-clothing force Forever 21 quietly opened their Soho store last Wednesday, and we stopped in today to browse and snap a few pictures. The bi-level space is actually pretty beautiful, with high ceilings, orange-hued chandeliers and polished black-and-white floors. Though the clothing is neither more or less enticing than at any other F21, fans of the retailer's offerings would do well to hit up this outpost in lieu of the others simply because it is (for now) very neat.

2007_08_forever%2021%20soho%20interior.jpg

Pretty fancy, right?

2007_08_forever%2021%20soho%20bird.jpg

A huge bird that sits at the front of the store. We have no idea why this is here.
· This City Isn't Saturated With Cheap Clothing Stores Yet: Another H&M And Forever 21 To Open [Racked]
· Storecasting: Forever 21 Cheapens Soho, Bank of America Storms Chelsea, Billabong Surfs Into Midtown, No Takers In Nolita And Ethan Allen Makes Midtown East Home [Racked]

Forever 21
568 Broadway at Prince St;
(212) 951-5949
Mon-Thu 10am-9pm; Fri, Sat 10am-10pm;
Sun 10am-8pm




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