SHOCK: Madewell Soho Open, Full of Shoppers
Those crazy kids at J.Crew really pulled it off. Just moments ago, the very first NYC Madewell store opened, and it was immediately mobbed. The airy bi-level space is stuffed full of artfully disheveled womenswear. It's clear that there's an emphasis on scarves—we spotted what must have been at least 30 types, from plaids (around $50 to $60) to brightly-colored solids ($20), knotted and hung throughout the space and draped upon every fresh-faced salesclerk. We also saw a lot of lightweight sweaters, deliberately rumpled silk dresses, washed leather jackets, eyelet tops, all sorts of denim (capris, shorts, high-waisted styles, skinnies), suede flat boots and pebbled leather bags. Prices were gentler than those at J.Crew—most items were marked under $200, with leather jackets, boots and bags running a bit more. The Racked team was able to get off a few snaps before being told (nicely but firmly) that photos weren't allowed. So if you can't head down to the store today, enjoy a mini-tour via our gallery.
· DelayWatch: Madewell "Can't Wait to See You" Tm Open! [Racked]
· First Look: Inside Madewell's Soho Flagship [Racked]
· Progress Report: The Opening of Madewell's Permanent Store Draws Nigh [Racked]
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Racked is a blog about shopping, neighborhood stores and the retail scene of New York City. If they'll take your money, we'll tell you about it. More About Racked...
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Leslie Price
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Cynthia Drescher
Noa Taffet
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Daniel Krieger
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Lockhart Steele
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Kyle Crafton
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