Saks execs have come up with a genius new marketing scheme. "From March 13-15, a double-decker bus wrapped with 'Want It!' images will ferry customers from Saks Fifth Avenue's flagship to the Upper East Side, where they will receive free admission to several of the museums featured in the ads. Saks’ fashion director, and other personalities, will make appearances on the bus, according to Saks marketing executive Kimberly Grabel. '[Tourists were] really the trigger to think about the bus concept, because they are the first to hop on the bus and do the tour of New York. So we expect a lot of tourists on the bus,' Ms. Grabel said." Bus riders will receive free admission to museums, and a lucky few will even get a private tour of the Whitney. But they will have to endure a guide rattling off a script full of Saks plugs along the way. [Crain's]

Filed under Manhattan: Upper East Side, Quicklink, Ad Campaigns, Bus, Kimberly Grabel, Saks, Tourists, Want It!

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