SOHO—For the zillionth time, a brand's opening a pop-up store in Soho. The Supima Cotton shop, landing in the nabe on March 14th, will be much different than its predecessors, though. The Cut reports they're going to promote the thing by somehow setting up a faux-cotton field on Houston Street. "According to a Supima rep, employees will have 'actual bales of cotton and hand them out to people walking by.'" Why, that's not wasteful at all. [The Cut]

NATIONAL—Rumor has it that the Starbucks shutterings tonight from 5:30 to 8:30pm are taking place so that the coffee chain can switch its wifi over from T-Mobile to AT&T. Of course, the official word from the company is that they're retraining all their baristas. If so, that coffee should taste extra-special tomorrow morning. [RackedWire Inbox]

Filed under Manhattan: Lower East Side, At&t, Cotton Field, Gimmick Patrol, Houston Street, Pop-up Shop, Starbucks, Supima Cotton, T-mobile

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