Since blasting the Bowery with a photo montage of Hamptons-going celebrities like Howard Stern, Lizzie Grubman and Russell Simmons, new boutique Blue & Cream has laid relatively low. Sure, we've heard rumblings of sales and store events, but the B&C crew hasn't done anything too outlandish...yet. Perhaps they've just been biding their time until the weather improves? A Racked source tells us that owner Jeffrey Goldstein has applied for a permit to have beach chairs out front of the store on the sidewalk this summer. Apparently, the plan is to hire models who'll be handing out espressos—something a Hamptons-familiar Racked staffer says they do out there at the beach. Models frolicking on the Bowery? Curbside lounging? It's sure to be a big hit with a certain Bowery crowd, but probably not the types that can drop $400 on an Alexander Wang t-shirt.
· The Bowery Gets Its Blue & Cream [Racked]
· Storecasting: Blue & Cream's Wall Of Fame [Racked]
· Blue & Cream Update: Just A White Hole At The Moment [Racked]
· Storecasting: Bowery Whole Foods Gets An Upscale Neighbor [Racked]

Filed under Manhattan: East Village, Blue & Cream, Bowery, Gimmick Patrol

Email this post to a friend

Email Blue & Cream to Get Beachy on the Bowery

• Your friend's email address
• Your email address
• Note to your friend (optional)
• Antispam: What is 11 plus 9?
• or cancel (Email addresses are not saved or shared with outside parties.)

Comments feed for this post

• Women
• Housing Works
• Packaging Sample Sale
• Thistle & Clover
• BGN
• Mitchell Gold & Bob Williams
• Rag Nation
• Pomme
• Dulcinée
• Madewell
• Babeland
• GROUPE Seize sur Vingt
• Boutique on 57
• The Warehouse Sale
• Cream
• Sarah Luna
[more]

• Men
• Housing Works
• Packaging Sample Sale
• Mitchell Gold & Bob Williams
• Rag Nation
• Pomme
• Babeland
• GROUPE Seize sur Vingt
• The Warehouse Sale
• Strand Book Annex
• CZ Kids, Petit Bateau, Les Tout Petits, Kenzo
• James Leonard Opticians
• Conran Shop
• Housing Works
• Design Within Reach Annex
• Epaulet
[more]