Discount web retailer Bluefly has unveiled a new virtual property this morning, b*fly. Described by the press release as a "contemporary on-line boutique that links haute couture with casual wear," the new section of the site allows online shoppers to browse by trend (mini dresses, graphic ts) in addition to sorting by pre-existing categories (designer, price, what's popular, what's new). So really, it doesn't seem that different than what Bluefly was already doing. But they did come up with a fun new logo...
· b*fly [Bluefly]

Filed under , B*fly, Bluefly, Launches & Releases, Online Shopping

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