The first store to open in the revamped Plaza Hotel will be British mobile phone brand Vertu. "The 500-square-foot boutique in the Plaza is designed with polished black glass walls, marble floors and a signature white 'features wall' to accommodate the full range of handsets. There is also a 'craft unit' featuring components from the handsets, including the bespoke farmed crystal quartz used for the screens, and samples of the precious metals forming the body of each Vertu phone." Only the fanciest of cell phone stores for the Plaza. The boutique will bow tomorrow. [WWD, subscription req]

Filed under Manhattan: Upper East Side, Quicklink, New Stores, Plaza Hotel, Vertu

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