Click the image above to view the full photogallery.

Last night, at 6pm, Barneys welcomed members of the press to their Madison Avenue store for a preview of the Rogan for Target collection. It was not a refined affair. In fact, the whole thing resembled a sample sale: it was hot and sweaty, women were stripping down to their undies (At Barneys! On Madison Avenue!) and everyone was grabbing frantically at the clothes.

The entire Barneys crew was there—we spotted Simon Doonan chatting with designer Rogan Gregory and fashion director Julie Gilhart flitting about, looking fabulous in a Rogan for Target frock. Also spotted was Gossip Girl star Jessica Szohr (Vanessa), browsing the racks. Champagne was flowing and hors d'oeuvres were being passed, but most people seemed concerned with shopping, for good reason—this is the best Go International collection we've seen yet. The animal-print dresses, heather-gray tanks, lightweight sweaters and plaid linen tops were just flying off the racks. The public gets their first go at the line today beginning at 10am; the clothes will be at Barneys until Sunday, May 11th. Then, Rogan for Target is then slated to launch at Target stores nationwide on May 18th.
· Rogan for Target: Plan Your Buying Strategy Now [Racked]
· Rogan for Target for Barneys [Racked]

Filed under Manhattan: Upper East Side, Barneys, Barneys Co-op, Go International, Julie Gilhart, Rogan Gregory, Rogan Gregory For Target, Simon Doonan, Target

Email this post to a friend

Email Rogan for Target Insanity at Barneys Press Preview

?o=0'>?o=0' style='font-size: 9px; text-align: center;'>Click the image above to view the full photogallery. Last night, at 6pm, Barneys welcomed members" />

• Your friend's email address
• Your email address
• Note to your friend (optional)
• Antispam: What is 11 plus 9?
• or cancel (Email addresses are not saved or shared with outside parties.)

Comments feed for this post

• Women
• Bill Blass
• A.P.C.
• The Art of Shop
• Odegard
• Rebecca Minkoff
• Yeohlee
• What Comes Around Goes Around
• Steven Alan
• Vivienne Tam
• Yigal Azrouël
• James Jeans
• Lela Rose
• Helmut Lang
• Catherine Malandrino
• Gant
[more]

• Men
• A.P.C.
• The Art of Shop
• Odegard
• What Comes Around Goes Around
• Steven Alan
• James Jeans
• Helmut Lang
• Gant
• Rag Nation
• Joseph Abboud
• Evisu
• Adam
• Reiss
• John Varvatos
• Grueneyes
[more]