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It looks like Target has handed its tried-and-true social media reveal for designer collaborations over to Net-a-Porter, who will sell select pieces of the Peter Pilotto collection this spring. The enthusiastically printed advertisement features model Jessica Stam.
Having a launch partner for the first time must be especially fortuitous for the retailer considering its fairly busy handling one of the largest date breaches in recent history. The pieces will be available on Net-a-Porter from February 9.
Coming soon! London Fashion Week favorite @PeterPilotto is heading to @Target! pic.twitter.com/JgRkQ8RuB2
— NET-A-PORTER.COM (@NETAPORTER) January 13, 2014
· First Look: Peter Pilotto for Target Will Look Good on Instagram [Racked]
· Target Breach Actually Worse Than Previously Thought [Racked]