Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
JC Penney showed its Twitter prowess again on Super Bowl Sunday by sending out what appeared to be drunk Tweets—all odd spacing and misspellings, like the kind of message sent to exes at three in the morning or what mom and dad send when they haven't figured out how to enlarge the font on their smart phones. Everyone from Kia to Doritos to Snickers took the opportunity to give the retailer some sass. And yet in the end, JCP was just trying to promote their Team USA mittens.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???
— JCPenney (@jcpenney) February 3, 2014
Other brands were quick to respond:
Slow down, @jcpenney. Have some #Doritos.
— Doritos (@Doritos) February 3, 2014
Eat a #SNICKERS, you're not you when you're hungry RT @JCPenney Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— SNICKERS® (@SNICKERS) February 3, 2014
Hey @jcpenney need a designated driver?
— Kia Motors America (@Kia) February 3, 2014
Then, finally, vindication:
Oops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl
— JCPenney (@jcpenney) February 3, 2014
Now all they need are touchscreen-friendly gloves.
· JCPenney Razzes Lululemon on Twitter, Awesomely [Racked]
· JCPenney Allegedly Raises Prices So Sales Look Better [Racked]