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Judging by the outcome of this Pinterest study that Forbes uncovered, Reformation has been crushing it on Pinterest. The indie brand nabbed the top spot on Pinterest's list of fashion brands, enjoying the most growth on the social media platform in the month of June with an incredible leap in followers—21,500 for the month, bringing their overall total to 36,066. The brands finishing below Reformation included much more mainstream names like Nike, Kate Spade and Lululemon, among others.
The company responsible for the analytics told Forbes, "All online revenue from shopping relies on the quality of the images. Pinterest is not text heavy like Facebook and Twitter, it's primarily a visual medium, so successful brands have the creative assets, photos, needed to keep their pages interesting."
· Forever 21, Urban Outfitters Among Most Popular Retailers On Pinterest, Relative Newbie Tops List [Forbes]
· Allow Lena Dunham to Model Reformation's New Bridesmaid Line [Racked]
· Reformation Nails 'Sexy '90s Bride' [Racked]