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"Our Storm Popover (yellow, left) is water resistant and it packs into itself," Maddy explained. "So you can stuff it into the front zip pocket, throw it in your bag, and go."
New for bras is the super low-impact bralette (as a "lifestyle" piece or really chill flow yoga) and these adjustable-strap racerbacks. "We want to be famous for bras," Maddy said.
Here's another look at the bralette, the adjustable strap racerback, and a best-selling plunge style.
Of the neoprene Spacer Vest (center), Maddy explains, "you could run in it—it'd keep you warm, but with the spacer quality it's super, super lightweight."
Another brilliant piece is the purple tank, pictured left on the mannequin. "We designed this flyback tank so you can wear it loose for the studio, but if you're in a Spin class or in yoga and doing inversions, you can tie it up," Maddy said. "We found gi
Racer tanks with contrast reflective strips (top left), a new lightweight terry material (bottom left), and plenty of coordinating options for those sports-bra-and-shorties gym selfies ("The new uniform," Maddy assured.)
Under Armour Sun Block (bot
UA's new take on snakeskin.
Baltimore-based activewear brand Under Armourhas its eyes on the ladies. Under its newly ignited "womanifesto", founder and CEO Kevin Plank is hoping to ramp up UA's women's line, which currently accounts for 30% of the business. With that in mind, we were excited to see what the brand has in store for spring, after being pretty impressed by their gym selfie-inspired fall collection.
Maddy Albro, who manages women's run product for the brand, walked us through the spring collection and called out the newness across the board: colors, prints, materials, and special details. See specifics on the new products—from bralettes to Skin Cancer Foundation-accredited sun block tops—below, with pretty pictures to boot.