All stories about "Boerum Hill"

[Photo via Gothamist]

As you may know, Urban Outfitters has finally, finally decided to open a store or two in Brooklyn, the first of which is set to debut tomorrow morning. The company is going to some strange lengths to promote the new outpost: Per Gothamist, we're alerted to a weird ad (pictured above) that the retailer emailed out this morning. The L Train, Domino Sugar, Coney Island, Biggie Smalls—they've really captured the essence of the borough.
· Brace: First BK Urbans Opening March 13th [Racked]
· Brooklyn Urbans Debuting in Less Than Two Weeks [Racked]
· Progress Report: Atlantic Ave Urban Outfitters Far From Finished [Racked]
· Urban Outfitters Signs Up for Brooklyn Outpost #2, In Cobble Hill [Racked]

1) Blue Ribbon General Store: Initially, we thought that the papered-up exterior of Blue Ribbon General Store hid shelves filled with gourmet foodstuffs. But now the place is open, and it's actually stocked with books, gifty items and toys. Founder Ann Lopatin has a wealth of retail experience: she toiled at Coach, Ralph Lauren and Talbots before deciding to strike out on her own. 365 State St at Bond St, Boerum Hill, Brooklyn; (718) 522-9848 [Racked Staff; Brownstoner]

2) Urban Zen: Donna Karan's philanthropic arm, the Urban Zen Initiative, now has its own boutique. The vegan designer, a fan of yoga and eastern medicine, started the project after being frustrated by the shortcomings in our medical system that she noticed during her husband's battle with cancer. The Shophound, who visited the space, describes it as such: "The store...[is] classic Donna in her spiritual, world roaming mode. The space is whitewashed and furnished with natural materials and artifacts from her travels and, unlike her other stores, features other designers in addition to the Urban Zen label. The house brand consists of the kind of soft, drapey, layered dressing that never goes out of style for a certain customer." 705 Greenwich St between Charles and W 10th St; (212) 206-3999 [The Shophound]