Hollister Rising: 600 Broadway Covered in Wood
The transformation of 600 Broadway from an innocuous Pottery Barn store to the dark lord Hollister has begun. The building has been covered with a sleeve of ply as workers crawl all over the facade, and inside, teams are busy ripping stuff up. The rumored opening date isn't 'til July of 2009, but those beefcake posters won't hang themselves. As if the chaos of the Hollister prep isn't enough, construction teams are also busy digging up the intersection of Broadway and Houston just next to the store, making the area even more hellish that it usually is.
· Guess That's It For Pottery Barn Broadway [Racked]
· 'Tis True: A&F Commandeering DKNY Billboard [Racked]
· In Soho, When One Mall Store Closes, Another Will Rise In Its Place [Racked]
Guess That's It For Pottery Barn Broadway
Don't it always seem to go/That you don't know what you've got 'til its gone
Soho: Good bye Pottery Barn. Though you weren't especially dear to our hearts, a mediocre furniture store is still preferable to the dark lord that is Hollister.
· 'Tis True: A&F Commandeering DKNY Billboard [Racked]
· In Soho, When One Mall Store Closes, Another Will Rise In Its Place [Racked]
'Tis True: A&F Commandeering DKNY Billboard
[Photo credit]
Soho is about to lose the massive, iconic DKNY billboard that for 16 years covered the wall of 600 Houston Street at Broadway. According to Racked sources, the rumor floated by WWD this morning is true, and the ad will soon be replaced with one done up by Abercrombie & Fitch. As you might recall, A&F is planning to shove their oversexed youth-focused brand Hollister into the building's storefront, replacing the current tenant, Pottery Barn. It's not yet known whether the new advert will be branded Hollister or A&F, but really, does it even matter? Thinly-veiled homoeroticism is guaranteed.
· In Soho, When One Mall Store Closes, Another Will Rise In Its Place [Racked]
