You can shop Target.com all you want, but nothing beats actually ogling and touching their private collection and various collaborations in person. This weekend Racked headed to the land of milk of honey (meaning department stores and 3% sales tax): Jersey City. Still within sight of the Empire State Building sits not just any Target, but the microcosm that is a Target Greatland. With only one week until the Rogan for Target debut at Barney's, and two weeks until it hits actual Target stores, we were flabbergasted to find so much detritus from past collaborations. Small pockets of everything from Loeffler Randall to DwellStudio popped up around the store, with even some Jovovich-Hawk jammed into the clearance racks.
Our frighteningly detailed review of the state of Target's Collections:
DOWNTOWN BROOKLYN—A Racked informant checks in regarding the Subversive jewelry collection for Target: "Just came from the Brooklyn tgt and they had all the Subversive jewelry on display. I tried on a lot of items, but left empty-handed." [RackedWire Inbox]
NEW YORK CITY—A random, yet useful, tip from a reader: "You know about the leave your driver's license and you can take one of the super carts from bed bath and beyond and do your own delivery and save $15? License returned to you when cart returned to them." We did not know that. [RackedWire Inbox]
Target's been tossing so many designer names at consumers these days that it's hard to keep everything straight. Currently in stores is the boho, hippy, slightly-70's collection from Jovovich-Hawk; on the horizon is a handbag collection with Gryson (out April 6th), jewelry from Subversive (available online now, will roll out in stores March 23rd), a women's swimsuit line from Rogan Gregory (out in May), bags from Botkier and womenswear fromRichard Chai. Over on the Target pressroom site, images of the next Go International collection, to follow Jovovich-Hawk, have surfaced—but they're weirdly labeled Go International Private Collection 1. Is this Chai's work? The blue used in the Target collection does look just like the blue Chai showed on his Spring 2008 runway. Well whoever designed it, the clothing looks great. Click through our gallery for all of the images.
· Go International Private Label 1 [Target]
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