All stories about "The L Train"

Wednesday, March 12, 2008

Marketing Gone Awry: Urbans Hasn't Really Figured Out This Whole Brooklyn Thing

2008_3_urbanoutfitters.jpg
[Photo via Gothamist]

As you may know, Urban Outfitters has finally, finally decided to open a store or two in Brooklyn, the first of which is set to debut tomorrow morning. The company is going to some strange lengths to promote the new outpost: Per Gothamist, we're alerted to a weird ad (pictured above) that the retailer emailed out this morning. The L Train, Domino Sugar, Coney Island, Biggie Smalls—they've really captured the essence of the borough.
· Brace: First BK Urbans Opening March 13th [Racked]
· Brooklyn Urbans Debuting in Less Than Two Weeks [Racked]
· Progress Report: Atlantic Ave Urban Outfitters Far From Finished [Racked]
· Urban Outfitters Signs Up for Brooklyn Outpost #2, In Cobble Hill [Racked]







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Racked is a blog about shopping, neighborhood stores and the retail scene of New York City. If they'll take your money, we'll tell you about it. More About Racked...

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