Before you start your weekend, check out a quick rundown of the top Racked stories of the past five days.
1) Long Island City: The neighborhood that could became the neighborhood that couldn't when Starbucks decided against an LIC outpost.
2) Harlem: Meanwhile, over in Harlem coffee chains are duking it out for retail space.
3) Bowery: The news broke that designer Rogan is planning a Bowery boutique.
The week that was in Soho, Noho and Cobble Hill, this way. >>
From the Racked Inbox: "Your report on the new Brooklyn Urban Outfitters missed the free tote giveaway—it's a reprise of the flyer they had floating around yesterday. I'm not sure Brooklyn has ever been so tragically stereotyped before. Nonetheless, I'm still happy to have a UO store a block from my apartment!" Let us just mention that it was a free tote with purchase, not something they were handing out to everyone upon entrance. Still, what a collectible.
· Now Open: Urban Outfitters Says Hello to Brooklyn [Racked]
· Marketing Gone Awry: Urbans Hasn't Really Figured Out This Whole Brooklyn Thing [Racked]
This morning, Urban Outfitters threw open the doors to its first Brooklyn outpost at 164 Atlantic Avenue in Cobble Hill. As expected, the entire borough turned out en masse to welcome the retailer. Well, in truth, there were only like 15 shoppers there at 11am. But still, not bad for a quiet Thursday morning. The bi-level store is arranged much as the chain's other locations—accessories, shoes and housewares are scattered throughout and women's clothing dominates the street-level area while menswear is stashed away downstairs. And the chain's usual brands (Cheap Monday, Paul Smith, Kimchi & Blue, Ben Sherman, Lacoste) are all represented.
Though the place looked great, and the employees were extremely friendly and accommodating, there is an issue with the Cobble Hill store. It is not very stroller-friendly. You have to walk up two steps to enter, and we witnessed a few local moms having trouble getting their strollers in, given that there was no ramp. Perhaps this seems like a minor issue, but the majority of this morning's shoppers came with one, two or three children and strollers were everywhere. Welcome to Brownstone Brooklyn, Urbans!
That's right: A week from now, Atlantic Ave will be irrevocably changed. Mark those calendars.
· Brooklyn Urbans Debuting in Less Than Two Weeks [Racked]
· Progress Report: Atlantic Ave Urban Outfitters Far From Finished [Racked]
· Urban Outfitters Signs Up for Brooklyn Outpost #2, In Cobble Hill [Racked]
Mannequins have arrived at Urban Outfitters Atlantic Avenue
Local
· Cashmere king Eskandar Nabavi gets own space at Bergdorf [FWD]
National
· Designer knock-off companies busy after Oscars [VV]
· Tommy Hilfiger to do shoe collection [Reuters]
· Wrinkly Keith Richards new face of Louis Vuitton [5 Blogs Before Lunch]
· Daryl K's diffusion line Kerrigan now in stores [Style File]
· Figuring out how men shop [Ad Age via]
· Apple and Nike have iPods "talking to" sports equipment [Gadget Lab]
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