Sweating the Games: High Design Meets Sports, Gives Us the Chanel Fishing Rod
Welcome to Sweating the Games, a new feature in which we follow the many Olympics tie-ins suddenly cropping up everywhere.

[Images via Harper's Bazaar]
Resistance to all the Olympics hype is pretty much futile, so we might as well enjoy the spectacle. Today in London, the Victoria & Albert Museum opens a show called "Fashion V Sport." Among the expected outcomes of this epic mash-up—Stella McCartney for Adidas, e.g.—is one mind-boggling stand-out: The Chanel fishing rod. We're just going to repeat that: There is such a thing as a Chanel fishing rod. It costs $18,000. Also, and this we're just quoting verbatim because there is nothing to add: "For a slightly all-too real experience, the exhibition also recreates the scent of human bodies using chemicals, which is pumped throughout the space."
Lucy Liu's Versace gym gear, this way
Fidi Soon To Possess 100% More Barneys?

Note: placement of Barneys logo totally random
Is the Barneys store slated for Fidi news to you? Because it's news to us. Some background: Early this morning, real estate developer/World Trade Center leaseholder/bespectacled silver fox Larry Silverstein discussed progress at the WTC site and Robert A.M. Stern's design for a condo-hotel at 99 Church Street. As we're told by our friends over at Curbed, during the presentation, Silverstein let slip the names of a few retailers sniffing around FiDi. Among them were luxury brands Cartier, Versace, Ferragamo...and Barneys.
There's a good chance that the department store will be joining Tiffany and Hermès way south of Canal, as we hear that the retailer's got a proposal out for a space (exact address unknown at present, but they'd probably be looking on Wall Street and on Broad near Hermès). Perhaps history is repeating itself? Send tips, if you have them, to Tips@Racked.com; story developing, obviously...
· Stern's 99 Church Revealed: Four Seasons! Limestone! [Curbed]
Shuttered Cloak Store Shrouded in Mystery

Stylish menswear brand Cloak and its former store at 10 Greene Street are officially defunct. The slick designer label was established in 2000 by Russian-born designer Alexandre Plokhov, but he has since disbanded the brand and moved on as a menswear designer for Versace. The last collection for Cloak was for the Spring ’07 season, but we’ve oft wondered what will become of the store itself.
Last month, Opening Ceremony held their mega sample sale below the old Cloak store and offered a ton of Cloak items, which seemed odd until we learned that they own the shuttered space and their showroom is downstairs from it. However, no announcements have been made as to what will replace Cloak. Will it be a retail label entirely separate from Opening Ceremony? Or will it house another collaborative endeavor similar to the Cloak/Opening Ceremony relationship? Stay tuned
· Dealfeed: Cloak [Racked]
· Plokhov Uncloaked [Men.Style.Com]