Witnessing the grab-fest that was the Barney's debut of Rogan for Target in NY and LA, we really did not know what to expect for the actual release at Target stores. Venturing out this morning to our naughty little secret, the Target Greatland in Jersey City, we found the best of the Go International collections out in abundance with plenty sizes and variety - take that frenetic Barney's shoppers of last week!
Get your hands on it here. >>
You can shop Target.com all you want, but nothing beats actually ogling and touching their private collection and various collaborations in person. This weekend Racked headed to the land of milk of honey (meaning department stores and 3% sales tax): Jersey City. Still within sight of the Empire State Building sits not just any Target, but the microcosm that is a Target Greatland. With only one week until the Rogan for Target debut at Barney's, and two weeks until it hits actual Target stores, we were flabbergasted to find so much detritus from past collaborations. Small pockets of everything from Loeffler Randall to DwellStudio popped up around the store, with even some Jovovich-Hawk jammed into the clearance racks.
Our frighteningly detailed review of the state of Target's Collections:
Finally, we come to understand why Times Square is wallpapered with Target Ads. >>
Around the time that the news of designer Isaac Mizrahi's parting ways with Target broke, it was revealed that Cynthia Rowley would be stepping in a bit to help the mass retailer. Her collection, Whim by Cynthia Rowley, was described as "focus[ed] on novelty items such as outdoor games and inflatable pools, all given Rowley's irreverent touch." The line has just debuted in Targets around the country, and although there isn't any Whim apparel to be found, Rowley has designed some accessories. A tipster writes: "Avid reader of the site and I don't recall seeing these posted as of yet...Found them in my late night can't seem to find sleep searching at Target.com (It's my anti-drug)." There's a good selection of totes and beach bags (galleried above with pricing); a search of Target's website also reveals Whim by Cynthia Rowley plates, glassware, Igloo coolers, stainless-steel shakers, serving trays, picnic blankets, beach umbrellas and chairs, table cloths and more. Basically, she's splashed bright colors and fun prints over everything you'd ever need to throw a summer party. The madras-printed items are especially appealing.
· Whim by Cynthia Rowley [Target]
· Empire Building [Racked]
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