Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Abercrombie & Fitch is eating a big ol' bowl of (diet) crow after CEO Mike Jeffries' remarks against those who wear plus-sizes. Recall that he said, "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
According to Reuters, along with making it's "cool-kid" clothing available up to size 10 larger than size 10 by this spring, there will be more colors and shoes. A&F is blaming competition for their recent sales dive-bomb. Leslee Herro, A&F's head of planning and allocation said, "We recognize that our businesses have been and will continue to be disrupted by both fast fashion and pure play e-commerce competitors." They've started shuttering the brand's "Australian-themed" lingerie stores, and will continue to cut expenses while they try to win back alienated teens.
· A Desperate Abercrombie Will Stop Shunning Plus-Size Shoppers [HuffPo/Reuters]
· Abercrombie & Fitch to Shutter All of Its Gilly Hicks Boutiques [Racked]
· Abercrombie & Fitch C.E.O. Is Sorry You're Mad [Racked]
Loading comments...